Email Template Merge Tags | SaaSquatch Documentation

In SaaSquatch, you can use Merge Tags when designing email communications to ensure that your message is personalized and dynamic.

Merge tags allow the SaaSquatch system to populate your program’s transactional emails with dynamic information about:

Your participants
Rewards they earn
People they refer
Personal share links and message links

🔗 Available merge tags

Category	Merge tag	Description	Example
Participant information	`{{user.firstName}}`	The first name of the participant viewing the email.	`{{user.firstName}} {{user.lastName}}`, you’ve earned a reward!
	`{{user.lastName}}`	The last name of the participant viewing the email.
	`{{user.referralCode}}`	The participant's referral code.	Your personal referral code is `{{user.referralCode}}`.
	`{{user.customFields.xxx}}`	Use this tag to reference any participant information that you’ve included as a custom field. This example shows a merge that populates with the name of the company for which the participant works.	Share your referral information with your colleagues at `{{user.customFields.companyName}}`.
Client information	`{{tenant.settings.companyName}}`	Your company’s name, as listed on the Settings > General page.	Welcome to `{{tenant.settings.companyName}}`’s Advocate program.
Reward details	`{{reward.prettyValue}}`	The value of the reward in a formatted manner (e.g., $15.00).	Get `{{reward.prettyValue}}` off your next order.
	`{{reward.unit}}`	The unit of the reward (e.g., Point or Month).	You’ve received a `{{reward.unit}}` for referring your friend, `{{referral.referredUser.firstName}}`!
	`{{reward.name}}`	The name of the reward as seen in the Reward Catalog.	Congratulations on your reward of `{{reward.name}}`!
	`{{formatDate reward.dateGiven "dd/MM/yyyy"}}`	The date that the reward was fulfilled. The date format is adjustable.	You earned a `{{reward.name}}` on `{{formatDate reward.dateGiven "dd/MM/yyyy"}}`. Make sure to redeem it before it expires on {{formatDate reward.dateExpires "dd/MM/yyyy"}}!
	`{{formatDate reward.dateExpires "dd/MM/yyyy"}}`	The date that the reward will expire, if an expiry has been set in your program rules. The date format is adjustable.
	`{{reward.fuelTankCode}}`	The fuel tank reward code, if you are using this feature.	Use code `{{reward.fuelTankCode}}` to apply your discount to your next purchase.
Referral-specific information	`{{referral.referrerUser.firstName}}`	The first name of the person who made the referral.	`{{referral.referrerUser.firstName}}` `{{referral.referrerUser.lastName}}`, your friend `{{referral.referredUser.firstName}}` `{{referral.referredUser.lastName}}` has signed up!
	`{{referral.referrerUser.lastName}}`	The last name of the person who made the referral.
	`{{referral.referredUser.firstName}}`	The first name of the referred participant.
	`{{referral.referredUser.lastName}}`	The last name of the referred participant.
Share links and message links	`{{user.email}}`	Generates the message link that is sent out in referral emails.	Share via `{{user.email}}`.
	`{{user.shareLink}}`	The participant’s main share link. This shows up as `UNKNOWN` in Analytic reports. This link is meant for the participant to copy and provide to other people, rather than to click on themselves.	Provide this share link to your friends: `{{user.shareLink}}`
	`{{user.facebook}}`	The participant's message link for Facebook.	Share on `{{user.facebook}}`.
	`{{user.fbmessenger}}`	The participant's message link for Facebook Messenger.	Share on `{{user.fbmessenger}}`.
	`{{user.twitter}}`	The participant's message link for X.	Share on `{{user.twitter}}`.
	`{{user.linkedin}}`	The participant's message link for LinkedIn.	Share on `{{user.linkedin}}`.
	`{{user.sms}}`	The participant's message link for texting.	Share via `{{user.sms}}`.